Store layout, function and visual communication rebranding
Competitiveness of retail market is forcing all supermarket chains to constantly improve and explore their visual appearance, content of assortment and products display systems. Constant striving for improved sales records and increased costumers number had pushed the boundaries in field of supermarket equipping. At Speccon, we are always willing to meet the challenges and create innovative solutions that make difference. We have capacities to efficiently examine visual, technical and functional aspects of retail concept and recreate new concept adapted to the contemporary way of shopping.
Individual store segment rebranding implies that newly created concept has to preserve visual features of the rest of the retail space. New concept has to implement visual, technical and functional modifications without compromising visual identity appointed to the space.
Whole store rebranding implies that new concept has to set obligatory standards of visual appearance and identity of retail space, accompanied with functional and technical solutions, which are in compliance with retail chain strategies and tendencies.