Minute shop zone
Minute shop zone is conceptually designed as independent segment of retail space with its own cash register. This zone contains hard liquor, premium wines, candy boxes, tobaccos and tobacco accessories, cosmetics, perfumes, etc. It is intended for providing prime service to the costumers of luxurious products. Salesman in minute shop zone has to be instructed to present characteristics of each product and, if needed, wrap goods in decorative paper or package. Minute shop design has to be compliant with presented items, with emphasized wooden elements and lightings.
Fruit and vegetable zone
Fruit and vegetable zone should strategically always be positioned near the entrance to the supermarket. Variety of colors and scents of fruit and vegetables displayed in wooden cases will instantly create impression of freshness and naturalness of the retail space. As most vibrant zone of the supermarket, it requires equipment exclusively made of wood. Wooden equipment flatters to fruits and vegetables, implying on their good origin and quality provided by carefully chosen suppliers.
Zone for products in bulk
Zone for products in bulk is practical continuation to the fruit and vegetable zone. These two zones can share measuring equipment. They contain related product categories that are fresh, unpacked, unmeasured and available for costumer's selection. Equipment for products in bulk has to fulfill elementary conditions that will preserve products freshness and sanitary requirements.
Healthy food zone
Healthy food zone is practical continuation to the zone for products in bulk. Healthy food zone equipment displays packed fresh products from bulk or other common articles for this zone. This kind of equipment should be designed with natural materials that emphasizes natural and healthy origin of products and gives confidence to the costumers that they have made a proper choice.
Bakery zone is usually positioned on the end of the walking points of the supermarket. Bakery products are creating worm atmosphere with pleasant smell of fresh bread and pastry spreading around the retail space. Depending on display strategy, this zone could contain neutral shelves or combination of neutral shelving system with hot cabinets.
Vine and beverages zone
Shopping experience on this kind of articles is important for customer decision making process. Customers that purchase wine or hard liquor usually buy many other related items, which reasonably implicates that they should be provided with appropriate shopping experience. This zone appearance should be more attractive compared with the rest of the store equipment.
Promo and cross equipment
Alternative purchase systems can help increase store profitability by implementing equipment for impulsive purchase or cross merchandising in compatible store segments. Promo equipment function is to emphasize items whose sale is desirable to increase or accelerate. There are many approaches that can fulfill those requirements. For example, well positioned equipment with appealing design attracts customer attention on equipment and therefore on items themselves, helping their increased sale. Another possibility is to design transparent equipment that emphasizes items and attracts attention on them. This kind of equipment has to be well positioned in order to achieve its full potential.
In year 2012 Speccon has gone green. We have decided to make a stand and create a line of equipment for supermarket that will integrate sustainable design with advanced, energy-efficient, environmental friendly technology. Our hot cabinets will spend, on an annual basis, as much electricity as regular hot cabinets will spend on monthly basis, which is 12 times lower consumption. Modern and smart design, practical and simplified use, self-service concept, several levels of products exhibition, low electricity consumption and extremely competitive price are arguments that state our hot cabinets are absolutely unique products on market.
It is recommended for markets of super and hyper format to integrate info desks in standardized equipment. Best position for info desks is in vicinity of entrance/exit of the supermarket. Design and functional solutions for info desk has to support everyday activities of employees. The aim of info desks is to provide costumer with all necessary information and services.
Carts line is consisted out of vintage pieces of equipment that have multifunctional purpose. In interior conditions these pieces are unique jewelry of retail space that attracts costumer attention on displayed products. They are basically promo pieces, intended for promotional goods. This type of equipment recorded increased sale results in regular conditions. Additional carts benefit is possibility of exterior usage or mobility all over the store with purpose for cross merchandising or impulsive purchasing.
Cash register zone
Cash register zone is positioned near the exit of the supermarket. This zone technology and equipment is directly linked with market format, capacities and location. Cash registers should be designed in compliance with brand identity and colors, having in mind that customers spend significant time in lines. That is also the reason why cash register zone is always used for fitting various goods suitable for impulsive purchasing.
Equipment for kitchen and rest room
Speccon has standardized program of equipment for kitchen and rest room. Supermarket employees need to have space they can use for daily breaks, meals and rest. All kitchen elements have to be adapted to the supermarket format and capacities, so they could satisfy elementary needs and regulations.
Equipment for office and working space
Speccon has standardized program of equipment for office and working space. Supermarket standardized procedures and documentation flows has to be well organized and ordered in right place. That is why our office equipment is adjusted to the specific supermarket capacities and systematization.